Friday, March 24, 2023

Box Office: ‘Free Guy’ Opens to $2.2 Million in Thursday Previews

Free Guy,” the video-game action comedy starring Ryan Reynolds, opened to $2.2 million in Thursday night previews.

The movie is projected to take home around $15 million to $18 million after it opens Friday in 4,165 North American theaters this opening weekend, with some projections showing ticket sales could reach $20 million. However, as cases of the COVID-19 delta variant increase around the country, audiences have become more reluctant to head into theaters for the latest large-scale releases.

Since the Disney and 20th Century Studio film cost more than $100 million to produce, a weekend debut below $20 million would be considered disappointing for this exclusively theatrical release, though the measurements of box office success are once again shifting during the COVID-19 spike.

More to come.


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