“Free Guy,” the video-game action comedy starring Ryan Reynolds, opened to $2.2 million in Thursday night previews.
The movie is projected to take home around $15 million to $18 million after it opens Friday in 4,165 North American theaters this opening weekend, with some projections showing ticket sales could reach $20 million. However, as cases of the COVID-19 delta variant increase around the country, audiences have become more reluctant to head into theaters for the latest large-scale releases.
Since the Disney and 20th Century Studio film cost more than $100 million to produce, a weekend debut below $20 million would be considered disappointing for this exclusively theatrical release, though the measurements of box office success are once again shifting during the COVID-19 spike.
More to come.