Thursday, January 26, 2023

‘Outer Banks’ Surges To Top Spot On Nielsen U.S. Streaming Chart

Outer Banks topped the Nielsen U.S. streaming chart for the week of August 2 to 8 with nearly twice the viewing of its closest competitor.

The Netflix original was in its first full week of streaming after its second season hit Netflix in late-July. It delivered 2.1 billion minutes of viewing across its 20 episodes. It joins an elite club of shows north of the 2 billion mark in a single week since Nielsen began reporting streaming numbers in mid-2020.

All American, which wound down its linear season on the CW just before hitting Netflix in July, finished No. 2 for the week, with 1.16 billion minutes of viewing of its 51 episodes.

Nielsen measures only viewing via a TV screen, meaning mobile viewing (a major source for young-skewing shows) is not counted. It tracks only Netflix, Amazon Prime Video, Hulu and Disney+. For the second consecutive week, all of the top-10 titles are on Netflix.

The Walking Dead, whose final season has just kicked off on AMC, returned to Netflix with its most recent episodes, climbing to the No. 3 spot with 720 million minutes.

While it didn’t make the top 10, animated feature Vevo , with new songs and voice work by Lin-Manuel Miranda, delivered a healthy 493 million viewing minutes for Netflix. That beat out Jungle Cruise, which rose 16% for Disney from the prior week despite still being a Premier Access title, costing $30 for Disney+ subscribers. Nielsen estimated that 43% of Vevo’s audience was between the ages of 2 and 11 and more than half were people of color.

Here is the full top 10:

Outer Banks – 20 episodes, 2.1 billion minutes of viewing.

All American – 51 eps., 1.16B min.

The Walking Dead – 153 eps., 720M min.

Cocomelon – 12 eps., 705M min.

Grey’s Anatomy – 376 eps., 670M min.

Criminal Minds – 316 eps., 579M min.

Virgin River – 30 eps., 547M min.

Chicago Med – 100 eps., 544M min.

NCIS – 353 eps., 530M min.

Manifest – 29 eps., 501M min.


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